DAZN social wall
With the Bundesliga season heating up, many fans speculate about which clubs will make it this year. One significant debate is whether or not certain players have been better off since moving from one team to another. Together with Concrete Candy and RCKT we created an interactive visualization that takes these predictions into account – and out of home!
Client:
DAZN Deutschland
Team:
RCKT + Concrete Candy
Role:
Concept, Design, Illustration
Task:
Create a digital OOH experience for the upcoming Bundesliga season 2021/22.
#DAZN orakel
The social mural #DAZNorakel is a creative and entertaining way to combine both physical campaign ads with digital media on a 375sqm wall in the middle of Berlin. DAZN’s huge online community submitted their predictions every day for four weeks, then used in this artwork, painted daily by a facade robot, and passed back to the community.
Thousands of people tuned into social media to hear what other football fans predicted! The predictions fueled influential debates, heated the competition, and speculation rose throughout Instagram stories, and Twitter mentions predicting which player would be traded by deadline day and who’s the best soccer fashionista this season.
Photo credits:
Concrete Candy
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