the urban dentist

the urban dentist is a modern dental practice located in the ever-evolving Friedrichshain-Kreuzberg district. Managed by three young dentists who strive to combine high-quality care with a unique experience and innovative approach, they offer patients a fresh perspective on dental visits while delivering exceptional results for anyone seeking this type of specialist care.

Client:
the urban dentist

Role:
Concept, Branding, Stationary, Website

Task:
Create a brand identity that is bold, consistent, and aligned to the interior design.

the future of dentistry

With an unconventional selection of materials, such as concrete and steel elements paired with warm pastel tones and subtle lighting, the interior and brand design reflect Berlin’s metropolitan vibe, striking a perfect balance between contrasting extremes.

Building on this theme, the logo is bold yet sophisticated, incorporating the geometric charm of the timeless Futura font. The soft pink and dark cyan color scheme complements the interior design, creating a welcoming atmosphere that helps visitors feel at ease, free from the usual negative expectations and associations of a dental visit.