Rosemary & Co.

Rosemary & Co. is a young food startup from Mainz which produces exciting spices from all over the world. Their commitment to diversity and sustainability is more than just words; it's in their core values. Their products stand out as being top quality without any additives or mixing, coming in a sustainable and recyclable packaging in their most natural states like when they were just harvested so you can experience them at the absolute peak flavor – some are even organic-ly excellent too!

Client:
Rosemary & Co GmbH

Team:
Silberpuls

Role:
Concept, Branding, Packaging

Task:
Concept and design a spice brand for people who love design products and desire new culinary delights with fresh and special spices.

Spiced by nature

Silberpuls and I were tasked with creating a new, out-of-the-ordinary product packaging for them. Together we came up with an identity that is both elegant in its simplicity and sophisticated through subtle hints of color with a traditionally inspired design.

The logo is inspired by a typical 19th century aesthetic and ties in nicely with contemporary brand designs while still paying homage to old traditions of high-quality harvesting spices. The detailed yet straightforward font shows how even simple arrangements of text and texture combined can evoke a vintage feel that tells a story. It was essential for us to choose a palette that is not typically found in traditional color schemes when selecting colors. Each color represents a product category, which creates clear differentiation between these categories.