headacy

headacy is a digital migraine therapy developed by doctors, experts and migraine-affected people with years of clinical experience and digital expertise. It brings together cognitive behavioral techniques, medical expertise, mindfulness, and relaxation exercises — all in one easy-to-access app. With around 10 million people in Germany affected by migraine, many lack the support they need. headacy helps close this gap by empowering users to understand their condition and manage it beyond just medication — at their own pace, anytime.

Client:
tame GmbH

Role:
Concept, Branding, App, Website, UX/UI Design

Task:
Concept and design of the brand and app for a digital migraine therapy — centered on self-efficacy and guiding the focus away from pain and triggers toward lasting relief.

Your personal
migraine app

The app is designed to gently shift the focus away from pain and contant trigger avoidance, toward a more balanced and empowered way of living with migraine. With intuitive tracking features, users can log their routines, monitor potential triggers, and document migraine attacks in detail — from duration and symptoms to medication and its effects. Over time, this data helps reveal possible connections between habits, triggers, and migraine episodes. These insights can support gradual habit adjustments aimed at reducing the frequency or intensity of attacks.

The Discover section offers a program based on cognitive behavioral therapy complemented by relaxation tools, migraine education, and calming audio — all designed to support better self-management and long-term relief in a manageable, human-centered way. Alongside this, users will find a wide range of relaxation exercises, migraine education, and calming audio content — all in one place.

Redefining care

The name headacy blends “head” and “pharmacy” — a nod not only to the condition it addresses, but also to the idea of taking your health into your own hands. It stands for a shift away from passive treatment toward active self-management. headacy aims to become your personal companion and digital pharmacy — a place where knowledge, tools, and support come together to help you better understand your migraine, build confidence, and take meaningful steps toward lasting relief.

The logo, inspired by the trefoil (clover leaf), is more than just a symbol. Its three connected shapes represent the pillars of headacy’s multimodal therapy:

Cognitive behavioral therapy
Medical education
Mindfulness and relaxation exercises

Like the trefoil, these three elements work together — simple, natural, and interconnected — to support users on their personal path toward relief and resilience.

Human-centered design
and clarity

The website presents a clear and compassionate approach to migraine management, focusing on empowering users through evidence-based strategies. It employs a clean, minimalist design that emphasizes user experience. Its intuitive navigation and accessible language make complex medical information understandable, ensuring that users can easily find and engage with the content relevant to their needs.